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Oreo Redesign

Deliverable: Primary and Secondary package
Type: Packaging

This OREO packaging redesign is based on the brand’s South East Asian packaging, which looks cheap, is hard to open, has no definite closure, and is difficult to remove the cookies. In order to improve it, I need to make the package less flimsy and have the graphic elements look simplified and eye-catching. 

The primary packaging is designed to make it easy to open and close. It allows consumers to grab a cookie from both sides of the package. It is also hexagon shaped, allowing it to stay put, making the packaging more rigid. The secondary packaging is designed to make it easier to carry and store the primary packaging. It is triangle shaped to avoid giving it any unnecessary empty spaces.

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ap4 element dark yellow.png
ap4 element dark yellow.png
ap4 element dark yellow.png
ap4 element dark yellow.png
WhatsApp Image 2021-08-07 at 3.33.09 PM.jpeg
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WhatsApp Image 2021-08-23 at 1.30.26 AM.jpeg
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