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EASE

Deliverable: Brand identity, Wayfinding map, Website
Type: Final Major Project

EASE is a nursing home for seniors who are experiencing health problems during retirement, whether physically or mentally. The nursing home solves these problems by offering them events, activities, and services that keep their body healthy. 

EASE stands for ‘every action saves elders’, representing our mission to provide solutions for retired seniors. The word ‘ease’ is chosen because it means to make something unpleasant less severe. The logogram consists of a circle and a feather. 

Circles symbolize wholeness and totality. Feathers symbolize strength and ascension. The main graphic element for the brand is an Ukiran pattern. Elders are more comfortable with rooms that remind them of their old home, and since our nursing home is in Indonesia, most old homes have little bits of ethnic patterns such as Ukiran, a pattern consisting of swirly feathers.

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